Technology adoption in the outdoor sporting goods industry commerce in USA has been far behind other retail categories. Most of it still works based on manual phone or email based communications across counter parties. App Cohesion is a new platform that establishes a standard product catalog and common collaborative platform for manufacturers, distributors, and retailers to manage e-commerce storefronts, inventory, and transactions. The platform is complemented with a machine learning based insights engine that forecasts product demand and pricing for all the parties.